(Image credit: Shannon May)
Your local grocery store is a psychological minefield, where even the bananas are ripe with mystery.
1. SOUTHPAWS HAVE AN INVISIBLE ADVANTAGE
You’ve probably seen that stores keep go-to items—produce, meats, dairy—on the perimeter. But did you notice that most of them are set up to make your lap run counterclockwise? “Ninety percent of us are right-handed, so we buy more when it’s counterclockwise. It puts us closer to the shelf,” says Martin Lindstrom, author of Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy. Places that do this see sales climb 7 percent. You’ll also often find the dairy section in the back left corner: Because dairy is likely on your list, stores make sure you take the longest route to get there. In fairness, it’s also a more convenient place to put a fridge.