I went to this list thinking I'd for sure know the top ten. But I was down in the 70s range before I found one I didn't know! Advertising sticks with us more than we think. The top ten most effective taglines are:
The top 100 (according to the 2005 survey) along with the advertisers are listed at Tagline Guru. Link -via Euba
1. Got milk? (1993)
2. Don’t leave home without it. (1975)
3. Just do it. (1988)
4. Where’s the beef? (1984)
5. You’re in good hands with Allstate. (1956)
6. Think different. (1998)
7. We try harder. (1962)
8. Tastes great, less filling. (1974)
9. Melts in your mouth, not in your hands. (1954)
10. Takes a licking and keeps on ticking. (1956)
The top 100 (according to the 2005 survey) along with the advertisers are listed at Tagline Guru. Link -via Euba