The winning marketing strategy, according to Recreation Management Magazine, a health club–industry trade rag, focuses strictly on luring in the "out-of-shape public," meaning all of those people whose doctors have told them, "About 20 minutes three times a week," who won't come often if ever, and who definitely won't join unless everything looks easy, available, and safe. The entire gym, from soup to nuts, has been designed around getting suckers to sign up, and then getting them mildly, vaguely exercised every once in a long while, and then getting them out the door.
"What you didn't know about [insert current events]? Have you been living under a rock?"
"Actually yes."
The winning marketing strategy, according to Recreation Management Magazine, a health club–industry trade rag, focuses strictly on luring in the "out-of-shape public," meaning all of those people whose doctors have told them, "About 20 minutes three times a week," who won't come often if ever, and who definitely won't join unless everything looks easy, available, and safe. The entire gym, from soup to nuts, has been designed around getting suckers to sign up, and then getting them mildly, vaguely exercised every once in a long while, and then getting them out the door.