KFC's Next Culinary Stunt: Edible Coffee Cups

KFC (and much of its fast food competition) is no stranger to gimmicks. Before the publicity on the infamous Double Down is even dead, it seems their team in charge of special promotions has revealed the latest odd offering designed to reel them in: edible coffee cups. The product, which they've dubbed the "Scoffee Cup," is designed to coincide with the launch of Seattle's Best coffee in KFC's stores across the United Kingdom. 

The Scoffee Cup is a cup-shaped cookie coated in white chocolate and sugar. In a corporate explanation that makes my mind scream "What Could Go Wrong!?" the cups are designed to "slowly" soften after the coffee is poured inside them. But perhaps the strangest thing about this new offering is the fact that it's scented with various fragrances, including coconut suntan lotion, freshly cut grass and wild flowers, scents that a representative of the designer told Grub Street,

"[The smells] have a natural ability to evoke the positive memories we associate with warm weather, sunshine and summer holidays. Things that make everyone smile."

Read more about KFC's Scoffee Cups here. 

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