James devised his Robo Rucksack, with flashing antenna and five buttons to allow the owner to pre-record messages, as part of a museum competition.
James's bag was judged the best and turned into reality by design firm Innovate.
James said he is keen to keep on inventing in the future, with a rucksack that helps with the cleaning next on his list, along with a time machine to allow him to see the way his mum looked "in the old days".
Shot in an Argentinian mountainside village, it features a game of dominoes which escalates to include suitcases, tyres, oil drums, fridges, wardrobes and cars.
Proving that "Good Things Come to Those Who Wait", it culminates with the pages of 10,000 books flipping open to create a giant pint of Guinness.
The advert, part of a £10 million campaign, was directed by Nicolai Fuglsig, who was behind the Sony Bravia "balls" commercial.
wedged between the walls of a mountain crevice in norway is a rock called kjeragbolten. the rock is often stood on by tourists for a crafty photograph whilst attempting not to look down at the 3000ft+ drop. i’m assuming the sheep/goat in the picture below was a local.
Caught in a Pick at the Light - when a person is waiting in their car at a traffic light and decides to scratch the outside of their nose, where it appears (to their date, who just happens to be in the car or cab next to them) that they are actually picking their nose
Head-First Parker - 1) a person who tries to pull into a parking space head first as opposed to backing into the space 2) a person who pulls into a parking space head first with the intention of screwing someone else out of the space
Level Jumping (on a friendship) - when casual acquaintances attempt to become better friends with certain acquaintances (ex. asking an acquaintance to be a godparent to one's child/children)
