My name is Lee Gainer and I am a visual artist in the metro DC area (USA). My work uses found and created imagery to visually analyze social rules, hidden messages, the psychology behind these ideas and beliefs, and how they alter our behavior. I am interested in exploring how the possible hidden messages in modern media (commercials, advertising, the web, billboards, etc.) can manipulate us in how we define things, such as what beauty should look like or what success should be. There are certain unwritten rules that many of us know and live by and I am curious as how they came to be.
For instance, many in the US know of the two month salary rule for buying diamond engagement rings. It turns out that this was a marketing scheme created by DeBeers in the early 20th century. They began with one month's salary and then later upped it to two. Today, the two month's rule has become a romantic tradition in America. A tradition where a man's love for his future spouse is judged by the size of a shiny rock or rather, what is the bling factor. I created a print series and a book, both called Two Months' Salary, that shows groups of engagement rings based on the average salaries of several occupations. I expected to see a difference in the rings according to their price tag but many of them look very similar. The 2 sets (husband and wife) of 20 prints are 10" x 8". The book is available through my website.
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For instance, many in the US know of the two month salary rule for buying diamond engagement rings. It turns out that this was a marketing scheme created by DeBeers in the early 20th century. They began with one month's salary and then later upped it to two. Today, the two month's rule has become a romantic tradition in America. A tradition where a man's love for his future spouse is judged by the size of a shiny rock or rather, what is the bling factor. I created a print series and a book, both called Two Months' Salary, that shows groups of engagement rings based on the average salaries of several occupations. I expected to see a difference in the rings according to their price tag but many of them look very similar. The 2 sets (husband and wife) of 20 prints are 10" x 8". The book is available through my website.