(Photo: Torben Hansen)
That’s according to Roberto A. Ferdman of the Washington Post. He writes that in the past few years, Oreo has come to dominate the cookie marketplace:
Since 2005, Oreo sales have grown by more than 60 percent, which is easily the largest increase among any of the top cookie brands sold in the United States. For context, consider that cookie sales market-wide rose by only 10 percent over that period, or that more than 7o percent of that growth is directly attributable to increased demand for Oreos.
Ferdman writes that Oreo’s popularity can be attributed to simultaneous but contradictory marketing strategies: it’s both innovative and stable. The company offers variants, such as Oreo Thins and key lime pie. But these are clearly labeled as different from the standard, which has remained constant for decades. If people want to eat an Oreo, they know exactly what they’re getting in the package.
-via Joe Carter
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