Pleasant Rowland developed American Girl dolls to teach children about history. The dolls each had a name and a story, and each had a series of books that put the children who read them into a different era of history so they could see it through the eyes of a concrete character about their age. Even then, few could afford the dolls, but the books brought history alive for many kids. Gradually, people became aware that the American Dolls were a way to get a doll that looked like their daughter, and for some, that became more important than the historical stories. After all, who could afford the whole series?
Then Mattel bought the company. The lineup of dolls expanded, became more diverse, and the prices rose. Certain decisions by the company made people angry. The most recent change might imply that the company has completely abandoned the original purpose of teaching history to children. Weird History takes us through the history of American Girl dolls and why they are they way they are today.


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