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The Market for Gourmet Cupcakes is Crashing

It is, according to The Wall Street Journal. After flying high for several years, the market for gourmet cupcakes is experiencing something like a sugar crash:

Crumbs rivals include people like Cynthia Hankerson, owner of the three-year-old Cupcake Salon in Jersey City, N.J. Sales at her bakery cafe are slipping and she said she suspects the cupcake fad may be waning. Last year, a typical Saturday brought in an average of $600 to $700 in sales for her signature cupcakes, which come in flavors like pistachio, amaretto vanilla and strawberry banana. But now "we're lucky if we get $300," she says. "People get tired of things," the 42-year-old adds.

Emily Maltby and Sarah E. Needleman of The Wall Street Journal have the scoop: Link

Image: Cupcake Soap from the NeatoShop's Cupcake Store (yes, we have such a thing!)


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Tell them to put moustaches on the cupcakes. and perhaps a large poster of "Keep Calm and Eat a Cupcake". That's sure to help them keep afloat. ;)
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