Lindsey Ellis looks at the marketing of the dark side. We all know that Lucas and company designed the evil Empire to resemble the forces of Nazi Germany, but the costumes and sets are just so cool-looking that every new young Star Wars fan wants to be Darth Vader for Halloween. In much the same way, the original Nazis looked cool to the generation that became the Hitler Youth. It helps that we don't get much of a look into the Empire's fascist ideology, and even less into that of the First Order. Not understanding the underpinnings of evil makes it easier to sell, as in pajamas and lunchboxes. This video is long, but if you are interested enough to begin, it will hold your interest. -via Metafilter
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