Target’s new Star Wars ad has no movie clips at all (okay, one tiny one), but will still get you excited about the December premiere of Star Wars VII: The Force Awakens. It relies on nostalgia, with clips of kids (and grownups) all joyously indulging in Star Wars glee.
What’s this all about? Well, it doesn’t say in the ad at all, but the new toys and other merchandise accompanying The Force Awakens will arrive in Target stores September 4th. That gives us all plenty of time to clear the stores of Christmas gifts before the movie even opens. That way, it won’t matter a bit whether the film is any good or not. Still, no matter how you feel about merchandising, enjoy the video for what it is. -via Time
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