Influence for the sake of influence is much older than the internet, but the global reach of the world wide web makes it not only more satisfying, but brings more people to the competition. We know that some of the most pernicious conspiracy theories were dreamed up in forums like 4chan just to impress other members when they gained a broader reach. Another case of influence for influence's sake is the coining of new slang words. Yes, young folks are still trying to make "fetch" happen.
This is particularly noticeable on TikTok, where you may encounter an explosion of terms you've never heard before. Some will catch on, but most won't, and they all seem like they are trying too hard. But imagine if you were the first person to say "crunchy Mom" or "on fleek" or "orange peel theory" and then other people started using it, and eventually you hear it on the evening news. You'll get influence points from those who know you well, but no money and no recognition once those words spread beyond your inner circle. But it doesn't matter, you have the satisfaction of influence. Read about the heated competition to influence language with "trendbait" at Vox.
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The "loud budgeting" in the image means the trend of foregoing social engagements because they are too expensive, and being honest with whoever invited you about the reason you are declining. Yes, I looked it up.
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