Is the acronym “GIF”, which stands for “Graphics Interchange Format”, pronounced as “gif” or as “jif”? That has been the age-old debate for years. But perhaps the correct answer is, the latter pronunciation (soft g pronunciation) is for a peanut butter brand, and the former (hard g pronunciation) for “animated looping images.”
In an effort to sell their Jif Peanut Butter, J.M Smucker Company teams up with GIF host Giphy, who hosted a series of Jif-themed GIFs.
Meanwhile, Jif is selling a limited-edition 40-ounce jar of peanut butter on Amazon with a special double-sided label that clears up the whole debate. Or at least makes the hard G folks feel a little better.
That right there is five dollars of peanut butter in a 10-dollar jar. It’s too bad Amazon doesn’t support animated GIFs in its product listings. Fret not, Jif has a spinning jar over at the campaign’s website.
It will always be pronounced “G.I.F” to me.
Well, what are your thoughts?
(Image Credit: Giphy)