Laugh all you want, but they’re dead serious about this.
The memers of Instagram argue that while they generate a lot of money and engagement for the website, the said platform does not pay them back for their hard work.
The IG Meme Union will probably never be recognized by the National Labor Relations Board, but organizers say it can still act as a union for all intents and purposes. “We’re calling it a union and doing union-organizing tactics,” Paul Praindo, a representative of the organizing committee, told me. “We stand in firm support of others who are working to organize anti-labor industries. We think these movements mark the beginning of a labor renaissance.” Some other “unions” function this way: The Freelancers Union, for instance, doesn’t have a formal management structure to negotiate with, but does advocate collectively for independent workers.
Instagram follows the same business model as Facebook, YouTube, Twitter, and other social platforms. The service itself is free to use, but the platform monetizes the content posted to it to sell ads based on metadata attached to that content. Users themselves, who are the ones posting the photos, videos, and memes that keep people coming back to the app, don’t get a cut of that revenue.
Do you think meme workers should be paid?
(Image Credit: Screenshot from unionizedmemes / Instagram)