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Passing the Torch

(Image source: Star Wars)

Avengers: Infinity War had the biggest opening weekend for a film ever, raking in $641 million globally. In North America, the movie made $257,698,183, or ten million more than the previous record-holder, The Force Awakens. In honor of the occasion, Kathleen Kennedy, head of Lucasfilm, sent a graphic greeting to Marvel Studios (which are both owned by Disney). The gesture is a continuation of a tradition made famous by Steven Spielberg and George Lucas in the 1970s and '80s. Continue reading to see some of the previous such congratulatory messages.


These images were Tweeted by Rafi Ihsan in the Star Wars thread.  -via Geeks Are Sexy


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What they are measuring here is way too specific. "Opening weekend box office" didn't really exist before the 1980s, when multiplexes became a thing. Gone With The Wind rolled out town by town over months, and since there was no home video, it was re-released every few years. Now, the opening weekend sets a film's arc for whatever success that follows, including global box office and home video sales, because internet headlines have replaced word-of-mouth advertising.
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What a crock! Since the price of tickets goes up every year, there will always be a new winner in the $$$ wars. But the only true way to measure success is by the number of tickets sold or the ratio of cost to profit. In the tickets sold category, GWTW from 1939 still reigns supreme. At 10 cents a ticket.
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