Burger King released a video about bullying. They staged a scene of high school students bullying a kid in the dining area, and the also "bullied" their Whopper Jr. burgers. That's the goofy part. They compare how many people complained about the burger to how many people stood up for the kid. As you can guess, more people were concerned about the burger. After all, they paid for that.
It's the later part of the video that gets you, when people are shown intervening in the teenager's abuse. That might trigger you. You can say that sticking your nose into the situation won't help, and might even make the bullying worse at a different location. But a lot of folks in the reddit comments recalled being bullied as a child, and their clearest memories were of that one time someone stood up for them and let them know they weren't alone. The ad directs you to the No Bully site.