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Vintage Auto Ads from the Soviet Union

The Soviet Union produced millions vehicles every year in the 1950s and '60s. In a collection of advertisements for them, there are some that border on fine art, like the art deco poster above. Then there are some that just invite mockery, like ads of the era from all over the world. Consider this ad for the Ukrainian LuAZ 969-M.

It's supposed to evoke an image of the hardy outdoorsman, as he drives his LuAZ into the wilderness for a day of hunting. The wild boar is obviously pasted in, but they carved him a path in the snow to indicate his location. Or did they? The model, who isn't what you'd expect of a typical hunter of the Soviet Union, has no idea where to point the gun. Maybe he didn't really want to field dress a boar that day. You'll find a wide variety of styles in the roundup of Soviet car ads at Vintage Everyday. -via the Presurfer


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