Brandon Valley High School in Brandon, South Dakota, held spirit days during homecoming week, in which the students were encouraged to dress up in a different theme each day. On “Ranch Day,” most students dressed as cowboys or ranch hands. Senior student Carson Haase thought outside the box and mocked up a cardboard bottle of ranch dressing as her costume. The photographs went viral on social media. Haase said she got up the nerve to do it in tribute to her friend Brittany Corcoran, who committed suicide in March.
In response, Hidden Valley, the originator of ranch dressing, sent Haase a supply of Hidden Valley dressing and swag, and also made a $500 donation to the Brittany Corcoran Memorial Scholarship Fund in Carson Haase’s name.