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Selective Memory

This curious slogan takes up the entire back of a Chevy truck in Oregon. After marveling at the creative spelling and kerning, you have to wonder at the motivation behind it. Various redditors offered their explanations as to the identity of Perl Horber.

Perl Horber is the town's sole Uber driver. The sign was supposed to read "a limo", but Perl lost her train of thought when placing the order.


I'm guessing Perl Horber was this persons childhood neighbor. Growing up they were the best of friends, always going on adventures and getting into trouble. Until one fateful day they decided to go swimming at the pond near their friend Ali Mo's house. Perl tragically drowned and I dont think this person was ever able to get over that, and still in some way holds Ali responsible. It consumes them so much that it affects almost every aspect of their everyday life, including knowing how to park in a space correctly. Its sad really.


"Hold the Bear, Alimo!"
"Hold the bear!"
"Hold the bear!"
"Hor thebear!"
"Hor thebor!"


The truck has been spotted more than once, so we know it isn’t Photoshop.

-via reddit

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