Are you in a foul mood? Perhaps you're just hungry or, to use the new slang term, hangry. And Mars, the owner of the Snickers candy bar brand, wants to help. Its new ad campaign measures the level of anger on the internet by assessing the relative use of certain key words. It adjusts the price of Snickers bars in 7-Eleven stores in real time accordingly. The angrier people are, the lower the price drops--as low as 82% of the baseline price.
-via Amanda Brennan