This year's Sports Illustrated Swimsuit Edition has a puzzle on its back, courtesy of Snickers. The company enlisted New York advertising agency BBDO to create an ad, part of which is seen above, with built-in photo retouching failures. The advertisement, part of the “If you’re being a jerk, eat a Snickers” campaign, supplies a narrative that says a photo retoucher is so hungry he's become inept at using Photoshop.
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