When companies want to increase their profile before their stock goes public they think about what their brand represents, so when Siemens Healthcare wanted to make a splash they knew their name would need work.
In order to shed the double entendre associated with their brand and stop being the butt of everyone's joke they started looking for a new name to go by and finally settled on a real winner- Healthineers.
Siemens announced their new name by forcing employees to attend a mandatory "dance concert", where they were introduced to the song they'd be hearing in their nightmares for years to come. Healthineers, meet your future mutineers!
-Via Boing Boing
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It's like "New Coke" for health technology!
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