The Siemens Rebranding Fiasco
When companies want to increase their profile befo... ...think about what their brand represents, so when Siemens Healthcare wanted to make a splash they knew their name woul... ...tled on a real winner- Healthineers.(YouTube Link) Siemens announced their new name by forcing...
https://www.neatorama.com/2016/05/23/The-Siemens-Rebranding-Fiasco/
