KarTent--A Cardboard Tent for Music Festivals

Lugging camping gear around to music festivals can be a chore, especially if you don't want to invest in serious equipment and just want to go to an occasional festival. That's why Dutch designers developed the KarTent. It's a cardboard tent with a door and windows. It's easy to assemble and completely recyclable. The KarTent is made to withstand 3 days of constant rain. Individuals could bring their own KarTents to festivals or organizers could sell them on-site. 

The company is working on a larger design for this year. Instead of holding only 2 people, this one could accommodate 4.

-via Contemporist

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This makes very little sense to me. You can buy an inexpensive tent that sleeps 2 for $30 at Walmart. It won't last forever, but it will last multiple uses and packs up very small. And it will last far longer than a $16 cardboard tent will in the rain. Perhaps European pricing on camping goods isn't as good with VAT, etc.?
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