Greggor Ilagan is running for state senator in Hawaii. The 29-year-old politician understands how important it is to reach out to potential voters on social media, so he employed Facebook, LinkedIn, Instagram, and Tinder. Except Tinder is a dating app, and those who use it have very different expectations. Ilagan set up a profile and asked users to swipe right so they could talk about issues and “get to know each other.” And they did.
At first, I put both genders — male and female,” he said. “But because it’s a dating site, there were actually a lot of guys that were hitting on me. I was always having to direct people back to the main focus.
“They asked me, ‘Oh, can I have a date?’ And I said, ‘Well, we can have a meeting and we can talk about government and maybe you can help out on the campaign,'” he said.