Jimmy Uhrin, AKA "Traffic Jam Jimmy," is the traffic reporter with Fox 45 in Baltimore, Maryland. He went out into the blizzard to find out how bad the driving conditions were. While doing so, he worked up an appetite and decided to get a fish sandwich at McDonald's.
Uhrin didn't realize that it was time for him to deliver a traffic report. The station switched to his camera, which was then turned on and lying on the dashboard of his car.
He was taken by surprise, but responded well enough. Here you see Uhrin trying to multitask by delivering the news live on the air while simultaneously trying to get a fish sandwich while McDonald's was still serving only breakfast.