Domino’s Pizza has always taken a rather lighthearted approach to advertising (remember the Noid?) but when it comes to creating national ad campaigns it can be really easy to take humor too far.
Take this Sriracha Pizza spot Domino's wisely decided not to include in their Superbowl ad campaign:
The ad was created by advertising agency McCann Israel, and even though the pitch was never approved the image inevitably made its way online and is now causing quite a stir. Domino's reps are ardently denying they authorized use of their logo, and claim "the people responsible are being dealt with", but it sure looks like a legit pitch to me.
It’s obviously meant to cash in on the Fifty Shades Of Grey hype and add some edginess to their ads, but deciding the S&M theme was a little too NC-17 for a national ad campaign was clearly a smart choice. -Via The Daily What