New McDonald's Restaurant Looks Like a Lunch Box

(Photo: McDonald's Australia)

(Photo: McDonald's Australia)

To promote new menu items at McDonald's, the advertising agency DDB Sydney built a pop-up restaurant that looks like a lunchbox in the iconic McDonald's red and yellow. It's touring major cities in Australia, including Perth, Adelaide, Sydney, and Melbourne. McDonald's is particularly interested in using this facility to promote its new rump steak wraps.

(Video Link)

Here's a time-lapse video showing the lunch box restaurant being assembled.

-via Brand Eating

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