"We've got to rent a dumpster to get rid of these broken pieces of concrete."
"OK. How much is a dumpster?"
"A couple of hundred bucks, probably"
"What? We ain't got that kind of money. There's got to be a better way."
"How about if we give it away?"
"Who'd take broken pieces of concrete?"
"Well, dummy, you don't tell them that. See, it's all in the marketing!"
Hire that man for your next ad campaign! You've got to admit that's pretty clever. Best of all, after completing the puzzle, you get a whole new concrete patio!