The set up: An office interview with LG Electronics in Chile
The goal: To promote how life-like images are on LG's new 82-inch "Ultra HD" TV (which is four times as sharp as conventional LCD standards, according to web reviews)
The participants: Unwitting job applicants ... and a meteor
LG Electronics in Chile had a bit of fun (and viral advertising) by pranking prospective job applicants into believing that the apocalypse had arrived. The company set up its massive 82-inch television on the office back wall and fashioned it into a fake window, complete with the appropriate view of the downtown skyline.
The crew also installed hidden cameras from multiple angles in the room.
Minutes into the interview, a "meteor" was shown crashing into the city. The combination of the high definition image and sound effects captured the interviewees' panicked reactions as they thought that the apocalypse had arrived.
The YouTube clip had gone viral - it racked over 2 million hits in just a few days - though some people thought that the whole thing was staged.
LG asked "what would you do in this situation?" and I could honestly say that I'd probably pooped my pants.
See also: Meteor T-shirts and items from the NeatoShop
Previously on Neatorama:
Read about the evolution of LG from "Lucky" cosmetics maker and "Goldstar" radio manufacturing plant into one of the world's largest electronics company in Neatorama's classic post Evolution of Tech Logos