Envelopes That Claim to be Important

The trend in junk mail lately is to make the advertising look like something important that you really feel the need to open. There are quite a few tricks in the array of disguises an envelope can take, and Windell and Lenore at Evil Mad Scientist Laboratories have been collecting examples to share with you. How many different types of these "important" envelopes have you seen? By the way, "registered documents" is nothing like "registered mail." Link -via Boing Boing

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Newest 4 Comments

Forget the phone, I want an unlisted mailbox!

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I have been receiving ones that actually say "important tax information" on them. Perfect, because the time of the year.

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There's a science to this whole thing. Marketers have done extensive experiments to find out and optimize the "open rate" of mailed envelopes. If I remember correctly, plain white envelopes with nothing on them except the address of the recipient still works best.

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after i filed my taxes this year,i received an envelope with the year 2012 written on the top in huge numbers. the whole thing looked just like another tax form. i was thinking i messed up somewhere and missed something. i open it just to find out it was just junk mail. it was about that they could lower my mortgage payments.

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