Custom Barcodes

Image: d-barcode

The Japanese graphic arts firm d-barcode creates customized barcodes for clients who want to use them to grab customers' attention. In Fast Company, Cliff Kuang writes:

They've even begun selling their wares to anyone who wants to license them, starting at $1,500 for the design, and $200 a year for licensing. A custom or exclusive use code will run upwards of $4,000--but given that companies spend millions on designing a single package, why don't we see more detailed thinking like this? Middle managers spend weeks arguing about kerning--it'd be better if they spent more time rethinking every inch of such highly prized real estate.

Link via Fast Company

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Pfft. Middle managers don't argue about kerning. They say things like, "It needs to be more 'Edgy'." and "Why is there so much blank space here?" and "Make it more fun."
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Good idea Alex : just download a free barcode generator (like Code Barre X), save as vector graphic, open in Illustrator (or Inkscape : it's free)... et voila.
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