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Turning a Staircase into a Piano

(YouTube Link)

This Volkswagen commercial is about one effort to get people to take the stairs instead of the escalator (presumably for the exercise). The company turned a staircase at a Stockholm subway station into a piano and videotaped how travelers responded.

via Urlesque | Commercial Credits

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I work in an Australian stair company, and we're all about making them beautiful to try and attract people too them. Perhaps we should focus on making them wacky instead!
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Interesting idea.

This would likely create more loitering. And then more people being annoyed by the noise, because I bet it doesn't sound as nice as the fancy music they played throughout most of that video, especially with a crowd on it.
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