There's a thin line between genius and insanity, or so says Jeff Schultz who shot and directed this little documentary video called Rampenfest, about a little Bavarian village who built a giant ramp to bring the village closer to heaven ... and to shoot the new BMW Series 1 from Bavaria straight to the United States!
(Yes, it's a viral ad/film by BMW. 30+ minutes long)
Link - Thanks Franz Brendl!
If you would like to continue reading, check out the post I wrote on squeeq:
beemers are BMW motorcycles,
bimmers are BMW cars.
There's more about the campaign on a forum I post on, here: http://www.1addicts.com/forums/showthread.php?t=4776. Follow some of the links, there is some really bonkers stuff about the fictitious town of Oberpfaffelbachen.