Trivia: What Does the L.L. in L.L. Bean Stand For

The L.L. in L.L. Bean stands for Leon Leonwood. In 1912, Leon Leonwood Bean started a mail order company by selling "Bean Boots," waterproof boots sold to hunters.

A defect in the original design led customers to return 9 out of every 10 boots purchased. Bean made good on his money-back guarantee, corrected the design, and continued to sell the boots till today.


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People are missing Matt's subtle jab at the wording in the posting which implies that L.L.Bean continued (past tense) to sell the boots until today, i.e. something has changed and they no longer sell the boots. The sentence should read something like "...and continue to sell the boots today."
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They still sell the boots, by the boat load. And they do have a 100% satisfaction guarentee, if you are not 100% satisfied you can return ANYTHING at ANYTIME, as Christopher notes above.
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