In the last week of February 2007, a small town in Belgium called Ghent, will blow up. People from all over the world will take part in the process and the results should be, well, beautiful. Blow The City is calling anyone that can put pen to plastic to send balloons to Ghent, with a small note about who they are and where they are from. In an exercise of global togetherism the balloons will be released all at once, coating the wintered city of Ghent in color. A gentle change from the now common instances of bombings and explosions Blow The City creates another kind of impact that is about community and communication rather than destruction.
This is a street art project. As seen on nownow. Send your balloons here [MySpace].