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The Marilyn Monroe Building

Yansong Ma of the Beijing-based architecture firm MAD created this stunningly curvaceous building for the a new 50-storey condo in Mississauga, Ontario, Canada.

Everyone's heard of the Bilbao Effect, but what about the Mississauga Effect?

Don't laugh, it could happen; especially now that the winner of that city's first-ever international condo design competition has been revealed. Selected from 92 submissions from 70 countries, the chosen entry is a stunning and sensuous 50-storey tower that dips and curves in all the right places.

Already it has been nicknamed Marilyn Monroe.

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Did you know they're going to build a second tower next to the 'Monroe' building?

http://www.theglobeandmail.com/servlet/story/LAC.20060722.MARILYN22/TPStory/TPEntertainment/Ontario/
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The Bilbao effect:

http://www.post-gazette.com/localnews/20020611bilbao0611p4.asp
http://www.startribune.com/645/v-print/story/47951.html
http://flickr.com/search/?q=bilbao&m=tags
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