The Marilyn Monroe Building - Neatorama

Yansong Ma of the Beijing-based architecture firm MAD created this stunningly curvaceous building for the a new 50-storey condo in Mississauga, Ontario, Canada.

Everyone's heard of the Bilbao Effect, but what about the Mississauga Effect?
Don't laugh, it could happen; especially now that the winner of that city's first-ever international condo design competition has been revealed. Selected from 92 submissions from 70 countries, the chosen entry is a stunning and sensuous 50-storey tower that dips and curves in all the right places.
Already it has been nicknamed Marilyn Monroe.

Mississauga is a soulless sprawl, and its only identity is a distinct lack of identity. If there is such a thing as a "Mississauga Effect", you had better hope it steers clear of your area.

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Hey! Don't say that, I live there.

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I also live there, as do many soulful people, you might even say it's a soul town.

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What the hell's the Bilbao effect that everybody's heard of?

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The Bilbao effect:

http://www.post-gazette.com/localnews/20020611bilbao0611p4.asp
http://www.startribune.com/645/v-print/story/47951.html
http://flickr.com/search/?q=bilbao&m=tags

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Did you know they're going to build a second tower next to the 'Monroe' building?

http://www.theglobeandmail.com/servlet/story/LAC.20060722.MARILYN22/TPStory/TPEntertainment/Ontario/

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