Adidas is one of the largest athletic shoe companies in the world, so they have plenty of funding for their advertising campaigns and don't need to go looking for free submissions from film students.
But Eugene Merher, a 26-year-old student filmmaker from Germany, decided to submit the ad he'd made for Adidas to their communications department anyway- and found his submission completely ignored.
Determined to show off his hard work despite the cold shoulder he received from Adidas he posted the ad online, where it instantly went viral and gave viewers all sorts of feels.
Now Adidas is probably wishing they'd sent Eugene Merher a "thank you but no" letter at least, because this ad is getting way more love than any Adidas commercial in recent memory.
-Via Bored Panda