When the brothers set up their separate companies in 1948 the town was also split, with residents loyal to one or other of the only major employers.
In a joint release, the two companies said they were making up to support the Peace One Day organisation, which has its annual non-violence day on Monday.
They say that the events will be the first joint activities held by the two companies since the brothers left their shared firm in 1948.
Adi and Rudolf Dassler went to their graves without settling their differences, and their descendants do not control either of the public companies. Link -via the Presurfer
Right... because that'll help them stay in production.
When they split though, not only did it split the whole town but also the family, their brother siding with Rudolf and their sister with Adi (During WW2 their sisters 2 sons were drafted into the war and could have been spared[both died]going to war if they worked for the Dassler brothers company. However Rudolf would not allow it because there was already "too much family conflict in the work place." Their sister never forgave Rudolf.)
Also they split in 1948 and Puma stared in 1948, but adidas wasn't registered as a company until 1949.
oh..can you tell where I work?