A billboard campaign aimed at promoting colon cancer awareness has been kicked to the curb in Washington state. The ads, which feature the slogan "What's up your butt?", were initially approved unanimously by the Tri-City health board in April. After residents complained that the ads were "in poor taste," (though the images were revealed before the initial vote), a reversal was proposed and unanimously approved this Wednesday. So no "butt billboards" will go up in Washington, which is a bit of a let-down.
Personally, I think it's a great campaign, but then I don't fall inside the colo-rectal cancer-screening demographic. Or maybe it's because I don't have something up... well, you know.
Link | Image: Yakima Health District