Insert Your Own "Butt" Joke Here

A billboard campaign aimed at promoting colon cancer awareness has been kicked to the curb in Washington state. The ads, which feature the slogan "What's up your butt?", were initially approved unanimously by the Tri-City health board in April. After residents complained that the ads were "in poor taste," (though the images were revealed before the initial vote), a reversal was proposed and unanimously approved this Wednesday. So no "butt billboards" will go up in Washington, which is a bit of a let-down.

Personally, I think it's a great campaign, but then I don't fall inside the colo-rectal cancer-screening demographic. Or maybe it's because I don't have something up... well, you know. | Image: Yakima Health District

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As distasteful as some might find it, there needs to be more awareness. Colorectal cancer is one of the leading causes of cancer deaths the US, but it's one of the most treatable, if caught early enough.
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Here in Montreal, they have ads that say "Faites voir vos fesses" (have your buttocks looked at.) The ads include photos of someone's rear end.
See for yourself -

(I hope I'm permitted to link that)
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