Wyoming Library’s Mudflap Girl Ad

By Alex in Advertising on Nov 5, 2007 at 2:35 am

To "sex up" its image and attract readers, Wyoming is using the mudflap girl to advertise its libraries!

Also in the second segment of the campaign is mudflap girl. This campaign’s only purpose is to market the Chilton Library auto repair database. Mudflap girl stickers meant to be put on vehicles, were sent
to auto repair stores across the state advertising the Chilton database.

Link – via Super Punch


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  1. Pola
    Nov 5th, 2007 at 2:28 pm

    it looks like the girl from the BadaBing sign, the strip-tease place of Tony Soprano.

  2. Chad Cloman
    Nov 5th, 2007 at 5:53 pm

    The real mudflap girl has massive cleavage, unlike this one. So they’ve toned it down a bit.

  3. Chad Cloman
    Nov 5th, 2007 at 6:01 pm

    They’ve toned it down somewhat, especially with regards to cleavage.

  4. ted
    Nov 5th, 2007 at 9:01 pm

    Say, Chad, you think they toned it down any, especially in regard to cleavage?

    Cute idea, but why do we have to “sex things up” to make them interesting these days? Whatever happened to good old-fashioned violence?

  5. swss
    Nov 6th, 2007 at 11:31 am

    f’awesome!!

  6. Monkeyme
    Dec 6th, 2007 at 5:24 pm

    It most certainly does NOT look like the Bada Bing logo. Refresh your Sopranos knowledge, please.


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