Wyoming Library's Mudflap Girl Ad

To "sex up" its image and attract readers, Wyoming is using the mudflap girl to advertise its libraries!

Also in the second segment of the campaign is mudflap girl. This campaign's only purpose is to market the Chilton Library auto repair database. Mudflap girl stickers meant to be put on vehicles, were sent
to auto repair stores across the state advertising the Chilton database.

http://www.wyominglibraries.org/campaign.html - via Super Punch

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Say, Chad, you think they toned it down any, especially in regard to cleavage?

Cute idea, but why do we have to "sex things up" to make them interesting these days? Whatever happened to good old-fashioned violence?
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