Yep, Natey, that's exactly what it is. And for decades, the USDA would buy up excess milk to prop up prices to aid dairy farms, and they'd make it into American cheese that they gave away to families, schools, and institutions. Millions of us were raised on it.
Aha! I found the magazine, and the print version says June 31. Really. Yes, I should have caught it but I wasn't looking for mistakes, and am not usually in the habit of second-guessing someone else's writing.
http://www.neatorama.com/2007/01/26/waterdrop-pixels-the-jeep-waterfall/
http://en.wikipedia.org/wiki/Moymoy_Palaboy
http://www.moymoypalaboy.com.ph/