I think this is one heck of a bad idea. Anyone remember the "Stanford Experiment"? Give a person power over another who has no way to retaliate from abuse or worse and things go very bad. It's plain human nature.
I'm assuming (from guessing the age of the movie) that PETA was formed to prevent "Angry Cat Tossing" as a weapon against scantily clad women. That had to be one of the most bizarre movies to date.
http://en.wikipedia.org/wiki/Mu_(lost_continent)