I agree with all your points: Great idea, but prohibitively expensive, and they need a spokesperson who doesn't look like he invented the toy for the sole purpose of luring children to his remote cabin.
Good thing they crossed out "Danials Mud Lake area" so we wouldn't be able to read it. Muzition's comment (above) reminds me of a classic Onion headline: "Area Man Constantly Mentioning He Doesn't Own A Television".