Jonathan Stark is either a marketer or someone performing a strange social experiment. Either way, he has offered up his Starbucks card for free public use. Surprisingly, people have continued to add money to it, so the...

If you're unfamiliar with the concept of an Al...  ...Alternate Reality Game, essentially, it's a viral marketing campaign mixed with a scavenger hunt. Users have...

I'm sure you guys all are familiar with the Scope's Monkey Trial, but did you know that the whole thing was actually just an overblown publicity stunt to help attract travelers to visit the town of Dayton, Tennessee?...

You'll find Ed's Martian Book on Hudson Street in...  ...very peppered with humor.” The store is part marketing ploy, to be sure (Mr. Kessler is a creative direc...

The golden age of marketing will finally arrive when playing a Natalie Mercha...

It sounds like a simple pun to accompany a funny picture, but Vader's Dark Side Roast Coffee is a real product. It's just one of 17 Weird Examples of Star Wars Merchandise listed at Oddee (some of which are available...

There's a cunning new marketing strategy in which some fashion firms are engaging...

That's the thesis of otaku Michael Pinto, who argues that the simple mistake of shrink-wrapping new manga in bookstores is preventing potential customers from discovering new artists: Many social media from Facebook t...

Viral marketing has become so commonplace that it is now a househ...  ...n the least media-savvy households. Even so, many marketing agencies have managed to fool the world into thin...  ...ide attention to a product or event. These viral marketing campaigns have managed to tri...

The New York Times has a set of infographics showing the popularity of certain movies distributed in the zip codes of several cities, based on their incidence of Netflix rental. Netflix provided this data on the fifty m...