Negative Product Placement

There's a cunning new marketing strategy in which some fashion firms are engaging. They find a celebrity that they think that people dislike and send their competitor's products to that person. This is, allegedly, how Snooki from Jersey Shore ended up with an expensive Coach handbag. It was sent to her by Coach's rivals:

Allegedly, the anxious folks at these various luxury houses are all aggressively gifting our gal Snookums with free bags. No surprise, right? But here's the shocker: They are not sending her their own bags. They are sending her each other's bags! Competitors' bags!

Call it what you will — "preemptive product placement"? "unbranding"? — either way, it's brilliant, and it makes total sense. As much as one might adore Miss Snickerdoodle, her ability to inspire dress-alikes among her fans is questionable. The bottom line? Nobody in fashion wants to co-brand with Snooki.


Link via Marginal Revolution | Photo by Flickr user university.unions used under Creative Commons license

Comments (15)

Newest 5
Newest 5 Comments

Wow, we sure live in a strange world.
Someone needs to coin a new phrase for these reviled 'celebrities'.
hatebrity?

I loathe trying to explain these things to my grandmother if she asks...
'so who is this horrible snooker girl?'
'well, everyone hates her'
'why is she popular?
'well, because she's a horrible little troll.'
'what does she do? does she sing or act?'
''no, she is just a human trainwreck.'
'and she's popular for this?'
'apparently.'
'I don't understand.'
'me neither grams, me neither.'
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and if the children have children together, is it possible to get a genetic identical to one of the first generation twins? (i am not advocating they try)
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What would of been even freakier if both women had two sets of boys or girls and genetics had caused all four to look almost exactly alike even if there's a few years between them.
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I wonder if those boy twins and girl twins are more genetically similar to each other than regular boy/girl fraternal twins...

This is one case where cousin marriage should definitely be discouraged.
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I sense some confusion here. All that happened is that Diane and Craig had a set of identical twins. No weird genetics, no inbreeding, nothing. The interesting part is that Diane and Craig each have an identical twin sibling (who just so happen to be married to each other).

I think the two little girls in the picture are either sisters or cousins, not twins.
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