5 Insane Alternate Reality Games

If you're unfamiliar with the concept of an Alternate Reality Game, essentially, it's a viral marketing campaign mixed with a scavenger hunt. Users have to unlock clues to be able to move on to the next step of the puzzle, which almost always involves deciphering even more hints. Over at Cracked, you can learn about the 5 craziest alternate reality games ever played...and discover what Halo has to do with bees.


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